Creating the ultimate masterpiece is what Camden Group set about doing at this year’s FIT Show.
Camden produces a range of window and door variations; with all aspects of production from extrusion to frame and glass production managed in-house to create the truly eco-friendly Inliten window system. Displaying a compilation of exquisite pieces from our Inliten window range, alongside an assortment of residential and composite doors, our aim was to demonstrate how, with a little creative thinking, installers could create their own masterpiece.
Commenting on the show, Roy Harrison, said:“Our aim at this year’s FIT Show was to not only demonstrate the company’s capabilities and continual drive for innovation, but to get people to think outside the box a little and not be tied to normal conventions. Windows don’t have to be rectangular; they don’t have to be white or a wood-grain. Especially on our composite doors, we are seeing more and more colourful ‘creations’ and even on windows we are seeing a big increase in RAL spray-painted colours. With such broad coverage, the FIT Show was a perfect opportunity for us to showcase our capabilities and products to friends old and new.”
The art piece which was a feature of the stand, was made up of a collection of brightly coloured windows, and attracted visitors on to the Camden stand, with many coming on to the stand to take selfies with the artwork in the background.
“The stand attracted a lot of attention and, all in all ,the show was very beneficial for us in terms of lead generation and extending our profile to the market.”